In 2018, while volunteering as Spanish teachers in a small village near Taghazout, we saw the beauty of Morocco’s coastline — and the harsh reality of plastic pollution.

With no recycling systems or awareness, waste piled up near the ocean we loved. Each week, we organized beach clean-ups with local children — small acts that created awareness, but we knew we wanted to do more.

Those moments by the sea changed everything. We realized that surfers face two kinds of danger: the risk of injury and the slow loss of the ocean itself.

That connection between people and nature became our motivation — to protect both.

From that spark came Mouja (meaning wave in Darija, the Moroccan dialect).

A brand created for surfers who care — combining protection, style, and purpose. Designed in Europe, inspired by Morocco, each hat is built to keep you safe under the sun while giving back to the ocean that unites us all.

Every purchase supports reef and beach conservation across Morocco through our partnership with Association Bahri, to which we donate 1% of all sales.

Because Mouja isn’t just about what you wear — it’s about belonging to a community of surfers who want to make waves that matter.